Even if existing customers are a major source of new issues and directions, in any case, you ignore the search for
new customers. The key to increasing your client base, we must think in terms of specific sectors – health and biotechnology, for example – rather than the narrow scope of activity.
In other words, the market that you want, not what you are doing – this means the creation of industry practice groups in your company.
Determine which categories you want to target :-Consider first the existing relationships within a particular industry, as well as your company’S current experience, the study cost and complexity of the legal work required. Look at the projected rate of growth of industry in your geographic area, and decide that competing firms have done.
Appoint strong and committed leadership group :-This is an important decision that should not be based solely on seniority or current books of business. Industry practice group chair must be capable and effective marketers who want to serve as an example, are respected inside the company, and, above all, passionately committed to the model industry practice groups.
Identify members:-It’SA is a good idea to allow lawyers to select a group or groups themselves. Some lawyers may want to take part in more than one group, and that”Come on. But they must declare the primary membership of the group, rather than three or four.
Development Practice Group Profile:- Get the ball rolling by having the chairman of the group to prepare a written profile, which contains basic information about the group, including current clients, referral sources, the major trade organizations, etc. Profile serves as a starting point for discussion and as a roadmap for ongoing development of the Group’s business.
Keep the group’S first meeting:- We offer lunches that the last meeting 60-90 minutes. Have an agenda and related handouts, track attendance and distribute meeting notes within a few days after the meeting.
Meets monthly to discuss business development:- For best results, the industry practice groups should hold monthly meetings, which focus exclusively on business development. During the lunch break, it seems, works better for many companies.
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